How to Build a Product that Scales into a Company

Bridge the prodct-company gap
Design for product-go-to-market fit
- Prior to building an MVP: carefully check if the product is solving a valuable problem
- Minimum Viable Segment
- Repeatable product
Architect your business model
- SLIP:
  - Simple to install and use
  - Low to no initial cost
  - Instant and ongoing value
  - Plays well in the ecosystem
- Package for pull
- Whole product